Saturday, August 16, 2014

Netiquette IQ Tecnical Term of The Day - Backlink


Backlink
A backlink is an incoming link from an external website to specific webpage. For example, if you publish a webpage and 20 other websites link to it, your webpage has 20 backlinks. Links to the page from within your own website are not included in the backlink total.
Web developers benefit from backlinks (or "inlinks") in two different ways — direct traffic and search result placement. As more links to a specific webpage are published on external sites, there is greater potential for traffic to be generated from other websites. This is called direct traffic. By increasing direct traffic, a website can gradually grow its presence on the Web and generate a steady stream of visitors from other websites.
While direct traffic is helpful, most websites generate the majority of their traffic through search engines. Since search engines use backlinks as an important part of the their algorithms for search result placement, external links are important for good search ranking. Therefore, generating backlinks has become common practice for search engine optimization, or SEO. The more backlinks a webpage has, the better the chance that the page will rank highly in search results for relevant keywords. If a website has many pages that have backlinks, the overall number of incoming links may help increase the ranking of all pages within the website. While most backlinks point to a website's home page, incoming links to other pages within the website are beneficial as well.
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 In addition to this blog, I have authored the premiere book on Netiquette, "Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki


 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ Rider University and  PSG of Mercer County New Jersey.

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