sock puppet marketing from
whatis.com 8/15/2014
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Sock
puppet marketing is the use of a fake identity to artificially
stimulate demand for a product, brand or service. A fake online identity
created for marketing purposes is known colloquially as a sock puppet.
Sock
puppet marketing is one example of astroturfing, the practice of artificially
stimulating online buzz about something, while trying to make it appear to be
a grassroots trend. A primary goal of sock puppet marketing is to increase
sales by posting positive comments about a product, service or brand on web
sites. Alternatively, a sock puppet might be used to post negative comments that
denigrate a competitor.============================================
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